Last week we shared two of the top ten social media tricks bestselling authors are using to build their following. This week we’re sharing two of the most important components every post and tweet should include.
- Entertaining. Think Nirvana’s Teen Spirit, “Here we are now, entertain us.” If you want your posts/tweets to be liked, shared or retweeted, your content must be entertaining. Consider posting one of the many images from Someecards.com. They’re a great way to provide your followers with a humorous post that’s more likely to be liked, shared and retweeted. You can also find new and interesting material on websites like https://www.buzzfeed.com/trending, https://www.google.com/trends/hottrends, and https://news.yahoo.com/blogs/trending-now/.
- Engaging. While it’s tempting to focus on the number of likes, shares and retweets we get, how we interact with those who like our posts is just as important. This is best done by showing your followers you are genuinely concerned about them and what they need. As a matter of fact, when done right, engagement can boost your likes, shares and retweets. Consider posting famous quotes, keeping your posts brief (80 characters or less), and posting on Sundays (receive the most engagement). From there, be your authentic self and reply to as many comments as possible with positive thoughts.