Making the Most of RWA Nationals 2016 – Part 2

July 12th, 2016 by

RWA 2015 Ballroom
Whether it’s your first time going to RWA Nationals or your tenth, you want to be prepared for what promises to be the best conference of the year. Last week we shared a list of things to do before the conference. Here’s our list of recommendations for making the most of your time in San Diego this week:

During the conference:

  • Pitch. Even if you think you’ll get rejected. Pitching is great experience and you’ll never know unless you try.
  • Exchange business cards with fellow writers.
  • Attend as many workshops as possible. Even Nora Roberts is attending workshops to hone her craft.
  • Network with writers, editors, and agents in the elevators, at book signings, publisher parties, etc. You never know when an agent or editor will ask you to pitch.
  • Collect as many names of readers as possible at the literacy book signing. These are potential reviewers for your future releases.
  • Promote yourself. Take lots of pictures/selfies and post on social media. As much social media as possible – Facebook, Twitter, Pinterest, Instagram, etc.

Social Media Tricks to Build Your Following Part 4

June 24th, 2016 by

shutterstock_332766110Part four of our Social Media Tricks for Building Your Following series brings us to the last three strategies. While these three strategies may seem like common sense, they’re also the most unknown.

  1. Calls to Action. You can grab more attention on Facebook, doubling engagement, by simply using words like “share” and “please.” Hashtags, no more than two per post, also help. Seven exclamation points get higher engagement!!!!!!! Did you also know that nine question marks create extremely high engagement too?????????
  2. Share, Like and Retweet. The old adage, “You scratch my back, I’ll scratch yours,” also applies. It stands to reason that the more posts/tweets you share and retweet, the more likely your followers are of sharing and retweeting yours. So, share your fellow writers’ posts about their books, the ones you believe in, and when the time comes for your book’s release, they’ll be that much more likely to spread the word about yours.
  3. Know When to Post. According to Facebook marketing expert, Jon Loomer, it’s best to post two to four times a day. Posts made around 1 p.m. get the most shares. Those made at 3 p.m. get the most clicks/views. Posts made between 5 p.m and 1 a.m. get the most engagement.


Top Ten Social Media Tricks Bestselling Authors Use to Build Their Following Part 3

June 16th, 2016 by

shutterstock_399098170When it comes to building your following as an author it’s essential to know what content to use on social media. This week we’re sharing three more important components every post and tweet should include.

  1. Inspirational. People love to be inspired. Sharing fun, inspirational messages that motivate is a great way to engage followers.
  2. Educational. We’re hard on ourselves as writers, often beating ourselves up when in reality each of us is a wealth of knowledge. Consider sharing some of the writing tips you’ve learned over the years. You’ll help aspiring authors who in turn will share your posts with their followers as well as spread the word about your books.
  3. Pictures. As it turns out, pictures really are worth a thousand words and 53% more impressions (views) than any other type of post. Consider posting pictures and asking your followers, “What’s the one word you’d use to describe this?” There are all sorts of low cost stock-photo sites like, and where you can get great images. However, if you’re short on funds, consider free stock-photo sites like: ,, and .

Top Ten Social Media Tricks Bestselling Authors Use to Build Their Following Part 2

June 8th, 2016 by

Woman with Social Media Icons

Last week we shared two of the top ten social media tricks bestselling authors are using to build their following. This week we’re sharing two of the most important components every post and tweet should include.

  1. Entertaining. Think Nirvana’s Teen Spirit, “Here we are now, entertain us.” If you want your posts/tweets to be liked, shared or retweeted, your content must be entertaining. Consider posting one of the many images from They’re a great way to provide your followers with a humorous post that’s more likely to be liked, shared and retweeted. You can also find new and interesting material on websites like,, and
  2. Engaging. While it’s tempting to focus on the number of likes, shares and retweets we get, how we interact with those who like our posts is just as important. This is best done by showing your followers you are genuinely concerned about them and what they need. As a matter of fact, when done right, engagement can boost your likes, shares and retweets. Consider posting famous quotes, keeping your posts brief (80 characters or less), and posting on Sundays (receive the most engagement). From there, be your authentic self and reply to as many comments as possible with positive thoughts.

Top Ten Social Media Tricks Bestselling Authors Use to Build Their Following

June 1st, 2016 by

Social Media LogosIf you’ve attended any writers’ conferences in the last year, then you’ve probably heard plenty of fellow authors venting about their love-hate relationship with social media. Platforms like Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, Instagram, and Tumblr let us send any combination of text, voice, photo or video messages to our families, friends and fans, and the majority of the world. But many of us authors have concerns. Share information that’s too personal or controversial and you risk losing followers and friends. On the flip side, it’s hard to determine why some posts and tweets are “shared” and “liked” over others. What is the best way to build a following?

This month The Killion Group will share the top ten social media tricks bestselling authors are using to build theirs.

  1. Write the story you want to read. We’ll be the first to admit that social media isn’t what sells millions of books, good stories do and so does word of mouth. When you write the book you want to read, you’ve expressed your most authentic self as a writer. The same writing should be used to create your posts and tweets. Social media is one of the most efficient and affordable marketing tool you can use to let your readers know about your new releases and book signings so they can spread the word. When you write a good story, word gets around.
  2. 80/20 Rule. No one likes the writer who posts the same “Buy My Book!” promo five times a day. It’s boring, annoying, and gets lost in the social media noise because it’s no different than thousands of others like it. Approximately 80% of your posts and tweets should be content that does not promote your book, while 20% of your posts and tweets should promote it. What should this content include?

Check back next week when we’ll share more trade secrets—the most important components every post and tweet should include.